I was watching an episode of Seinfeld when I first noticed an example of breaking through the clutter

. The episode was titled "The Junior Mint". The Junior Mint, in this episode plays a very large role actually, opposed to other product placements you might see. They usually play a small role, such as a pair of sunglasses, a fresh car, or a case of beer. Here's the premise of the episode, Elaine's boyfriend, (I don't know his name she gets a new clam of a boyfriend just about every episode), is getting a procedure done at an operating room that includes students to sit above so they can take note of the system the doctor intitiates.

Kramer really wanted to see the patient be sliced up and dragged Jerry along. While at the facility, Kramer is nashing on a some Junior Mints and asks Jerry if he wants any. When Jerry declines, one can easily tell that the Junior Mints are product placement. Kramer replies, "Who's gonna turn down a Junior Mint? It's chocolate, it's peppermint, it's delicious!" Kramer then physically forces the Junior Mints into Jerry while he continues to resist. Then, Jerry slaps a Junior Mint out of Kramer's hand and it lands inside the body of Elaine's boyfriend. Yeah. They had to open up his his torso to work, and the Junior Mint fell in the area the doctors were operating on. Nobody noticed the Junior Mint either. Eventually, it ends up saving the patient, George doesn't find a solution to any of his problems, yada yada yada. I couldn't believe that I had watched this episode over a dozen times, but never realized that it was not Seinfeld's and David's original idea to include the Junior Mint. This made me somewhat upset. I believe it is wrong, to not let the best comedic minds this world has to offer work to their full ability and just let their imagination run wild. Why would anyone give them more obstacles to include in their show? What kind of a sick monster would stand in the way of Larry David's sheer brilliance? However, the fact that they created a hilarious episode that actually fully utilizes the product almost makes up for these corporate boguses.